Merchandisers performance and supply chain competitiveness in apparel export units. However, the role is the same and you will require the same attributes and skills in each. Usually, there is a separate department in the apparel industry to do product development which is handled by design section. Apparel merchandiser roles of a merchandiser in garment industry. The roles of a merchandiser may differ from organization to organization. Merchandising in an apparel industry fibre2fashion. Types and roles of visual merchandiser in the fashion industry. In the future, development of this role will go hand in hand with technological advances. Apparel merchandising unit 1 introduction to apparel merchandising quadrant 1 etext learning objectives the learning objectives of this unit are to. Globalization makes product development process heart of fashion industry. Qualities and responsibilities of visual merchandiser doli rani merchandiser shahdra, delhi110093 email. An analysis of responsible factors for merchandisers.
Today in the fashion industry, there are three main types of visual merchandising roles are included. Strong listening, presentation and decision making skills. What is the difference between merchandiser and buyer in. The merchandiser usually works with all departments in a company management, design, sourcing, production. First, ict, as a general purpose technology, can improve business practices and increase the efficiency and competi. Excellent verbal and written communications skills. Merchandisers role in product development in the garment. Kalyani and others published role of merchandiser in apparel industry export organization find, read and cite all. But merchandiser has to play a vital role in product development if design section exists or not in any garment industry. A visual merchandiser is a key person in the fashion industry who determines how a product is displayed to the public. Merchandisers have to involve in every stage in product development. Role of merchandiser in garment industry pdf print print friendly and pdf pdf. It is one of the foremost functions of merchandiser because the merchandiser has to communicate with different levels of people in his day to day activities. He is the responsible from order analysis to shipment.
Merchandisers coordinate various functions like buying the raw material which is required to finish. A merchandiser will work closely with a buyer to ensure the product thats bought will enable them to achieve the sales plan. Merchandising job description retail human resources. The merchandiser usually works with all departments in a company management, design, sourcing, production and sales to make sure the finished product is executed correctly and on time. Pdf role of merchandiser in apparel industry export organization. Masud al noor head of the department ammt smuct prepared by. Oct 07, 2017 the linker of the chain in the apparel industry, merchandiser is the bridge between the management or industry and the buyer. The role of the merchandiser sits at the heart of retail. Kalyani and others published role of merchandiser in apparel industry export organization find, read and cite all the research you need on researchgate.
The practice of buying and selling materials and services is called merchandising. Aug 14, 2016 qualities and responsibilities of visual merchandiser doli rani merchandiser shahdra, delhi110093 email. Apparel merchandisers, responsibilities of apparel merchandisers. The merchandiser s role is to oversee the order right from the time the order is received from the buyer till calculating the account profitability and shipment. Merchandising job description retail human resources plc. He has to look after every job like buying the raw materials which is required to finish the product, making the garment, finishing the garment, preparing documentation and finally shipping. Oct 29, 2015 role of merchandiser withquality department. Apparel merchandising process flow chart clothing industry. Nov 19, 2018 retail merchandising jobs play a key role in forecasting demand and keeping retailers on top in a highly competitive sector. Role of merchandiser in apparel export house negotiation. Sep 15, 2019 learn about the education and preparation needed to become a clothing merchandiser. Duties and role of production manager in operation management. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Proactiveness of merchandiser can bring the more business to the organization. Merchandising plays the most important role in the apparel industry, merchandising general procedures are sourcing garments order, making a sample, price negotiation, price confirmation, order confirmation, fabricstrims, and accessories booking, fabricstrims and accessories inhouse and arrange qc file. Retail merchandising is such a part of everyday life that people often take it for granted. Merchandiser is the bridge between the industry and the buyer. Garment merchandiser is like a bridge between the buyer and industry. Garment costing and pricing methods quadrant 1 etext learning objectives the learning objectives of this unit are to. If you continue browsing the site, you agree to the use of cookies on this website. Role of merchandiser in apparel industry export organization introduction to apparel industry. Uptodate with the latest merchandising trends and best practices.
Apparel industry, merchandising, operation model, raw, material. Merchandising activity coordinates different departments in the garment industry. Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Merchandising is a generic term, and you may be called a stock controller, distributor or allocator. Dissertation report on functions and importance of merchandising in apparel industry prepared for.
Abstract the main objectives of this study are to highlight the importance of supply chain. If you want to be a merchandiser for apparel industry then you must know trainee merchandiser job description so that you can have an idea of your future responsibilities. Sep 09, 2015 merchandisers have to involve in every stage in product development. The necessity of merchandising lies essential due to the following. Study on merchandiser and merchandising in apparel industry. Merchandiser and merchandising process in garment industry. Development of new garment styles and samples and execution of the same. Since the product developer works in tandem with the merchandiser, having a strong background in forecasting and mathematical skills is a plus.
In the textile and apparel industry, merchandisers have a predominantly significant role owing to the exhaustive nature of product range. Role of knit factory merchandiser for efficient supply chain management w w w. Merchandising forms an effective liaison with the buyers. Merchandiser is the person responsible to make the product according to the buyers parameters and satisfaction. Merchandiser is the one who communicates and connects the apparel manufacturing units with the buyers. The driving force in todays apparel business is merchandising. Retail merchandising jobs play a key role in forecasting demand and keeping retailers on top in a highly competitive sector. Merchandiser is a person who coordinates links the buyers, vendors and the manufacturer to make buying and selling process to be simple and fast. The role of merchandiser in managing the supply chain is a vast area of research, taking into account many various aspect of the matter, such as merchandising role in garment, fashion merchandising, supply chain manager and many more.
A garments merchandiser in order to complete the order coordinates with buyer, various departments within the organization, suppliers, and job workers logistics. Apparel export house topics to be covered definition of merchandiser quality of merchandiser role of merchandiser activities definition of merchandiser. Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. Qualities and responsibilities of visual merchandiser. The apparel product developer is involved through the entire process from concept to delivery. Production merchandiser can control product development process in better way. You can work as a merchandiser if you are from a marketing background also. To become a trainee merchandiser, you are not required to have a textile engineering degree. Information and communication technology ict has an important role to play as developing countries adjust to the new era. While the job requirements for a merchandiser in a retail setting differ from brand to brand, there are some core requirements that you can count on to remain the same. These parameters play a vital role when the production merchandiser does the costing of garment. Shehe has to keep her educated and realize on the most recent fashion fads and styles around the world and make sure that store is the first to carry cuttingedge clothing and accessories. A merchandiser is the responsible person to make the product according to the buyers parameters and satisfaction. Role of merchandiser fashion, production and retail in.
Over the years of the growth of merchandising as a discipline in the apparel export industry, there have been many changes in the job profile of the apparel merchandiser to perform these functions. Merchandising duties and responsibilities in garments factory. It builds an excellent relationship with the buying houses and the merchandiser concentrates on queries, order processing and assessment of apparel products. Since this particular job deals with the two extremes of the apparel hierarchy, merchandiser always plays a vital role in the performance of apparel industry. The changing role of the merchandiser industry insight. Retail merchandising jobs are a vital cog in the retail industry wheel. A garment merchandiser should be aware of the company goals and quality standards along with the quality standards acceptable limit to each buyer. Job responsibility and qualities of an assistant merchandiser. Now we can say that merchandiser in an apparel industry is the person who is involved in managing the buyers and their orders by taking care of the garment business in hisher concern. The merchandisers role is to oversee the order right from the time the order is received from the buyer till calculating the account profitability and shipment. The indian apparel industry has a vast existence in the economic life of the country.
It has charges from a simple to a much more complex job transcending almost all departments and functions in an apparel export house. A merchandiser is defined as a person who ensures that the right product at the right price reaches in right quantity and at the right time to the final destination. Try to advanced planning and analytical skills, including computer skills. Outline the elements of a basic cost sheet of a garment. Role of knit factory merchandiser for efficient supply chain. In the apparel export industry, a merchandiser has to perform the following functions. Since the product developer works in tandem with the merchandiser, having a strong. Fashion merchandising is a dynamic and exciting field. Fashion merchandising is the strategic analysis, marketing, management, and distribution of fashion products in order to maximize profits. Role of merchandiser in apparel export house free download as powerpoint presentation. Top 30 job duties and responsibilities for apparel merchandiser. See more ideas about garment manufacturing, garments business and geometric tolerancing. Role of knit factory merchandiser for efficient supply.
A garment merchandiser acts as a link with the buyer, various departments within the. There are clear paths for progression within all large retail organizations, often with possibilities for rapid promotion prospects for the best performers. An apparel merchandiser, also known as a fashion merchandiser, actually shehe has to perform much more than traditional merchandising. This article explains the main responsibilities of merchandisers. Describe the role of planning and fashion forecast in meeting challenges of apparel business. So merchandising is the very valuable department in the apparel industry. A retail merchandiser works alongside buyers and effectively holds the departments purse strings. The linker of the chain in the apparel industry, merchandiser is the bridge between the management or industry and the buyer. The period between 1960 and the early 2000 saw dramatic changes in the structure, focus and content of apparel companies particularly in u. The paper opens up scope for apparel industry and organisation specific studies. The main role of merchandiser in the industry is to coordinate, communicate and complete any particular job inside and outside the manufacturing unit. The important role of merchandiser plays is followup of buyer as well as sampling department to make sure that development should go smoothly. Apparel merchandisers, responsibilities of apparel.
Apply to visual merchandiser, merchandiser, product development engineer and more. Merchandisers role in product development in the garment industry by prasanta sarkar june 03, 20 0 in the garment export business normally the product development is handled by design department. In any case, the merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. Pdf role of merchandiser in apparel industry export.
Roles and responsibilities of a garment merchandiser in. A garment merchandiser should be aware of the company goals and quality standards along with the. All these aspects make the merchandising activity an important role in the garment industry. What are the merchandisers roles in product development. During 1970s there was a remarkable growth surge to the apparel industry which continued trough the 1980 and 1990. What exactly each one does a fashion buyer is in charge of selecting the items the store will sell. An apparel merchandiser has to interact with so many departments during merchandising his product.
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